Ford Motor Co. CEO Jim Farley walks to speak at a news conference at the Rouge Complex in Dearborn, Michigan, September 17, 2020.
Rebecca Cook | Reuters
DETROIT – Ford Motor’s market value topped $100 billion for the first time ever as the automaker’s stock hit a new 52-week high in Thursday morning trading.
Ford’s shares jumped by as much as 4.6% to $25.59, hitting another 20-plus-year high. Its market value was about $102 billion as of 11:10 a.m. Thursday.
The gains have been fueled by Fords’ plans to increase production of electric vehicles, including the Mustang Mach-E crossover and an upcoming electric version of its best-selling F-150 pickup that’s due out this spring. The efforts are part of a Ford+ turnaround plan led by CEO Jim Farley, who took over the helm in October 2020.
Ford’s now worth more than crosstown rival General Motors, at about $90 billion, as well as electric vehicle start-up Rivian Automotive, at $75 billion, that has failed to sustain gains following a blockbuster IPO in November. Ford continues to significantly trail market cap-leader Tesla at more than $1 trillion market cap.